Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
Measurement is about making that data impactful, compelling, and memorable by telling a story. A story knows its audiences and its objectives, just like a great piece of PR work. Check out our Challenger Bank Case study and discover how you can use data to tell the story you want to tell.
In an increasingly uncertain economic environment, it’s just as important as ever for PR to prove value. If only there were a foundation to measuring what matters and proving your worth. In the latest edition of The Measurement Standard, we provide you with the ways of doing just that.
“I just don’t have the time”. It’s the age old excuse, isn’t it? But it doesn’t have to be that way. Meaningful measurement doesn’t need to be complicated and time-consuming. We reveal five tips every PR Pro can try to start measuring what matters today.
From routine monitoring to goal-orientated measurement, we explore solutions for the most common measurement objectives to help you find the right media monitoring tool for your PR program.
Jason Weekes reveals his tips and tricks on how to find the perfect monitoring and measurement partner without the need for deep pockets, whilst still getting the insights that matter.
From industry growth to the adoption of measurement practices, the AMEC Member Survey reveals the industry’s optimistic outlook, despite the impact of COVID-19.
How can PR Pros sit proudly at the meeting table with data that proves their worth?
