Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
If it isn’t a lack of time that’s stopping you from kickstarting your measurement program, it’s probably a lack of budget. But a smaller budget doesn’t mean measurement is out of the question. We look at five ways to measure what matters, even on a shoestring budget.
The C-Suite is often time-constrained, results-driven, and reliant on quality insights. So, how can PR report to management in the most effective way? We explain four simple steps to getting it right.
With the third edition of the Barcelona Principles launched earlier this month during the AMEC Summit, we take a look at their evolution since their launch a decade ago and what this means for PR pros today.
The time is now for the PR to wake up and smell the coffee on the importance of credible measurement and evaluation of its work. We can no longer afford not to be able to prove the value of our work in a meaningful manner.
In 2016, CARMA hosted an event in New York City that posed the question: how important is reputation to the pharmaceutical industry?
In 2019, we co-hosted an exclusive seminar with PRCA SEA, in which Richard Bagnall shared international PR and communications measurement and evaluation best practices.
What PR professionals need to know about when it comes to PR measurement and evaluation today: key learnings from PRWeek’s Measurement Conference 2019.
Although most organizations plan for crises, everyone assumes it’ll never happen to them. But, then it does. Here’s how measurement can help you navigate crises before, during and after.
